Recently, one of our clients wanted to install a stock ticker on her company’s website. It was a simple request; the only difficulty lay in finding a data feed of stock prices. After several hours of research, we found StockApplets.com, an online purveyor of Java-based stock ticker functions. We plunked down $50 and purchased an applet. Unfortunately, it didn’t work. Why? Because StockApplets.com doesn’t provide a data feed.
We requested a refund. This was their reply:
Dear Sir
Can you please let me know where we state that we are selling content?
Sarcasm. That’s a good sign, right? I asked about the status of the refund. They replied:
Dear Sir
Your refund request is not accepted because the reason you are mentioning is not real. We are not stating anywhere on our site that we are selling content.
For more details, please read our order page: [link removed]
I visited their order page. Since we had purchased the applet, StockApplets.com had revamped their website and added this disclaimer: [… P]lease note price does not include any data source, we only sell software, not data. In other words, if you’re hungry, they’ll sell you an empty box. But it’s your job to fill it with Lucky Charms.
What inexplicable timing! I thought. I certainly didn’t remember seeing anything like that beforehand. I replied:
Why would you sell a product whose purpose is to deliver content, then refuse to deliver the content?
Refund my purchase, or I will contact my credit card company and dispute the charge.
What’s the first rule of doing business? Tell the customer he made a mistake by purchasing your product! Their reply:
When you buy a car, do you expect the car company to offer you free gas? It is the same logic here. We state everywhere on our site that we are not data providers and we only sell tools.
Please pay atention next time you make a purchase, we are not stupid nor full of money to pay for your mistakes. We are working very hard to develop tools and to sell them to make a living, and your complains are very ofending to our efforts.
The second rule of doing business is, of course, to tell the customer that his legitimate problems with your service are “offensive” to your efforts. After all, a company’s products should be met with unconditional support, right? HOW DARE YOU SAY OUR PRODUCT DOESN’T MEET YOUR NEEDS! WE WORKED HARD ON IT, AND YOU WILL LIKE IT!
I decided they needed some good advice:
What’s offensive is your complete lack of concern for your customers’ satisfaction. The product you offered doesn’t meet our needs. We’re not using it, and we don’t intend to pay for it. You’ll have to deal with the credit card companies now.
Is this really how you intend to operate your business? By making your customers angry and refusing to issue a refund for something that doesn’t meet their needs? This will be a very expensive fifty dollars.
That pretty much sealed the deal—or so I thought. I contacted our bank and requested a chargeback. A few minutes later, I received one of the most melodramatic, logically flawed emails in human history:
I asked Shareit to send you refund. I also think this might be a refund it will be very hard to bear for you. It bears all our work and hopes for a peaceful and better world for everyone that you distroyed.
Because of you we decided to stop selling this product and we will probably stop selling all our stock based products.
I’m not making that up. According to StockApplets.com, I “distroyed” (sic) “all [their] work and hopes for a peaceful and better world for everyone”. And if I’m to blame for StockApplets.com shutting down—the obvious implication of that last line—then I’ve done the world a favor, and I should be greeted as a hero. Statues should be commissioned in my honor.
Beware StockApplets.com. If you do purchase a stock ticker from them, you’ll need to supply your own stock data feed as well as your own programmer to write the code that can pull quotes from the web, scrape the data, and hand it to the applet for display. And by that point, you’re better off simply writing your own ticker.
If that sounds like too much work, consider this: it’s better the burden of “destroying their work and hopes for a peaceful and better world for everyone”!
UPDATE: I’ve found proof that StockApplets.com did indeed market their product as offering a data feed. From their freshmeat.net page:
The financial market data is transferred to the applet using an HTTP client-pull connection. PHP and ASP scripts are provided that feed the applet with data from the Yahoo! Financial section. The data connection works without the need to modify proxy servers or firewalls.
Sounds like they used to support a data feed, doesn’t it?